Growth Marketing Manager

Job Description

<p><h3>Overview</h3><p><b>About Cloudcure</b></p><p>At Cloudcure, we're redefining digital health by making patient care smarter, faster, and more connected. Our platform helps healthcare providers streamline communication, manage patient data securely, and deliver better outcomes through technology.</p><p>We're looking for a Growth Marketing Manager who's equal parts storyteller, designer, and data-driven growth hacker. You'll lead the charge on creative storytelling, paid campaigns, and analytics, crafting messages that inspire trust and convert with clarity. This is a hands-on role for someone who can think strategically and build beautiful, high-impact creative assets from the ground up.</p>
<h3>What You'll Do</h3><ol><li><b>Creative Storytelling & Design (Top Priority)</b>— You'll own the full creative lifecycle, from idea to scroll-stopping execution.</li></ol><ul><li>Develop cohesive storytelling across campaigns, using brand voice and narrative to make healthcare technology human and relatable.</li><li>Design static and motion assets, social carousels, reels, video snippets, and graphics, that both educate and convert.</li><li>Combine performance marketing instincts with rock-solid graphic design skills (Canva, Figma, or Adobe Suite).</li><li>Collaborate closely with leadership and clinical advisors to ensure visuals are both authentic and compliant.</li></ul><li>You must be exceptional at design and storytelling; this is non-negotiable. We\'re not looking for AI-generated filler content; we want creativity with substance and taste.</li>
<h3>2. Paid Campaign & Landing Page Management</h3><ul><li>You'll own every stage of the paid funnel, from ad to landing page.</li><li>Run and optimize PPC campaigns across Meta, Google, LinkedIn, and TikTok.</li><li>Design, build, and A/B test conversion-focused landing pages (Webflow, Unbounce, or similar).</li><li>Align creative messaging with landing-page UX for a seamless conversion journey.</li></ul><p><b>Strong experience with paid media AND landing-page optimization is absolutely required.</b></p>
<h3>3. Data & Analytics</h3><ul><li>You'll turn performance data into actionable insights that guide creative and spend.</li><li>Build automated dashboards in Looker Studio, Power BI, or Supermetrics.</li><li>Measure creative performance at a granular level (CTR, CVR, CAC, LTV).</li><li>Present clear weekly reports with what\'s working, what\'s not, and how to iterate.</li></ul><p>Analytical rigor is a must; creativity must be backed by numbers.</p>
<h3>4. Email & Lifecycle Marketing</h3><ul><li>You'll design and automate lifecycle journeys that educate and convert.</li><li>Build nurture flows, onboarding sequences, and reactivation campaigns (HubSpot, ActiveCampaign, Klaviyo).</li><li>Write compelling copy that tells the Cloudcure story through every touchpoint.</li><li>Maintain brand consistency and compliance across all communications.</li></ul>
<h3>5. Influencer, Organic & Social Growth Strategies</h3><ul><li>You'll drive awareness and credibility through creator partnerships and organic content.</li><li>Identify and collaborate with healthcare influencers and professionals for authentic storytelling.</li><li>Manage Cloudcure\'s presence across LinkedIn, Instagram, and other channels.</li><li>Build campaigns around testimonials, reviews, and educational series.</li></ul>
<h3>What We're Offering</h3><ul><li>$65,000 CAD base salary + meaningful equity options.</li><li>Remote-first flexibility across Canada.</li><li>The chance to shape growth at a fast-scaling digital-health company</li><li>Access to top creative tools, analytics platforms, and AI assistants.</li><li>A collaborative team that values craft, curiosity, and measurable impact.</li></ul>
<h3>What We're Looking For</h3><ul><li>3–5 years of experience in growth or digital marketing (ideally in SaaS, health tech, or e-commerce).</li><li>Expert in creative storytelling, visual design, and landing-page development.</li><li>Proven success in paid campaigns and data-driven growth.</li><li>Skilled with Canva, Figma, Adobe Suite, Meta Ads Manager, Google Ads, and analytics tools.</li><li>Ability to use AI to enhance output, not replace creative thinking.</li><li>Excellent communication, project management, and presentation skills.</li></ul>
<h3>How to Apply</h3><p>To show us you actually read this job description fully, please include the phrase “real applicant” at the top of your resume.</p><p>If you have a portfolio, we highly recommend providing a link or including a copy of highlights to showcase your creative skills.</p></p>
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