Marketing Growth Leader

Job Description

Job Description

Job Description

On-Target Earnings: $150-250K OTE uncapped

Location: Kelowna, BC (In-studio)

Benefits: Health, Dental and Vision

Are you ready to join a team that moves at break-neck speed, backs big bets on bold ideas, and refuses to settle for "good enough"? At Martell Ventures, we don't just build companies, we ignite category-defining products and back them with our full force. If you thrive under pressure, crave radical ownership, and want your work to drive real ROI for entrepreneurs, read on.

This isn't a place for the faint of heart. We set ambitious targets, iterate at lightning pace, and expect you to own outcomes end-to-end. If you're looking for incremental improvements or a steady 9-to-5, this isn't the role for you. But if you're hungry for growth, opportunity, impact, and you love the thrill of building from zero to one, welcome home.

Our Core Values

• ✅ High Velocity Execution: We move fast, make data-driven decisions, and prioritize impact over process.
• ✅ AI-First Mindset: Every investment and incubation initiative must leverage AI to create leverage and efficiency.
• ✅ Customer-Driven Development: We invest in products we can use ourselves and scale through our network.

• ✅ Radical Ownership: Every team member is responsible for delivering results and making an impact.

We keep it transparent and efficient. Here's what to expect:

1. 1-min intro video (Loom, Vidyard, or Google Drive – share your link below)
2. Application review
3. 15-minute intro call
4. Strengths assessment – how you learn and do
5. In-person interview – values and culture fit
6. Paid test project – work with us, like you're already on the team
7. Final call with our CEO
8. Offer – if we're both excited, we move forward fast

As the Marketing & Growth Leader, you'll own portfolio-wide growth across multiple startups, driving both strategy and hands-on execution. You'll report directly to the venture studio leadership and act as a fractional head of growth across early-stage SaaS companies, rolling up your sleeves to run experiments, fix acquisition, and build scalable playbooks.

This role is about velocity, impact, and clarity, not theory. You'll be measured by the numbers and supported by shared growth resources you help direct

Strategic Growth Leadership

• Design and execute growth strategies across a portfolio of early-stage startups
• Prioritize channels, funnels, and tactics that create compounding growth
• Own two core KPIs: average MoM growth across the portfolio and # of channels tested per startup
• Jump into underperforming companies to diagnose issues and relaunch acquisition

Execution & Experimentation

• Run high-velocity experiments across paid, SEO, outbound, and product-led channels
• Build and document playbooks for paid acquisition and SEO foundations
• Launch, test, and scale campaigns across LinkedIn, Meta, Google, cold outbound, and emerging platforms
• Monitor performance metrics and iterate based on results, not gut feeling

Team Enablement & Knowledge Sharing

• Train early-stage founders on growth strategy, testing, and conversion best practices
• Manage shared growth resources (freelancers, designers, performance marketers, etc.)
• Capture and share growth insights, benchmarks, and campaign templates studio-wide