Western Territory Sales Manager

Job Description

Overview

At Actual Pet Foods, our mission is to keep raw true to its roots: minimally processed, naturally nutritious, and focused on improving health and longevity. The Western Territory Sales Manager is responsible for growing market share while promoting our brands, Iron Will Raw, Back 2 Raw and K9 Choice. This role builds strong relationships with retail and distributor partners, strengthens customer satisfaction, and fosters brand loyalty through attentive account management, product education, and service-oriented sales aligned with our company values.

Role:

• Become an expert in our products, provide recommendations to customers and educate retailers on our brands
• Establish and maintain strong relationships with distributor and retailer accounts across Western Canada
• Act as point of contact and provide customer service to retailers & individual customers
• Enhance our brands’ reputation by successfully resolving customer questions & requests promptly
• Assist retailers in merchandising, purchasing & replenishing
• Be the internal source for valuable customer feedback; Proactively identify market shifts, industry trends, & competition status; continuously share this feedback internally

What we’re looking for

• 3 years experience in CPG or pet industry
• Proven track record of successfully managing and growing customer accounts
• Excellent verbal and written communication skills
• Goal-driven mindset with a focus on achieving and surpassing target
• Willingness to travel regularly: this is a field-based role in BC or Alberta, with 4-5 days per week on the road, including occasional overnight and weekend trips

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development
• Industries: Food and Beverage Manufacturing