Manager, PPC & Paid Media (iGaming)

Job Description

Senior Manager, PPC & Paid Media (iGaming)

Location: Vaughan, in-office
Department: Performance Marketing
Employment Type: Full-Time

We are seeking an experienced and strategic Head of PPC to lead our paid media efforts across multiple iGaming brands. This role is responsible for developing and executing a high‑impact PPC strategy across Search, Display, Mobile, Video, Social Media, and Programmatic channels, with a strong focus on acquiring quality players in both regulated and pre‑regulated markets.

The ideal candidate brings deep expertise in performance marketing within the iGaming sector, a data‑driven mindset, and a proven track record of managing large budgets while achieving strong ROI. You will lead a growing PPC team and collaborate closely with Marketing, Data, Product, Creative, CRM, and Compliance to deliver sustained acquisition performance.

Key Responsibilities

• Develop and execute the global PPC strategy across regulated and pre‑regulated iGaming markets.


• Lead, mentor, and expand a high‑performing PPC team, providing clear goals, guidance, and support.


• Manage and optimize acquisition campaigns across Google Ads, Bing, Apple Search Ads, social media platforms (Facebook, Instagram, TikTok, Twitter/X, LinkedIn), programmatic DSPs, YouTube, and other paid channels.


• Drive growth through effective targeting, bidding strategies, automation, and continuous A/B testing.


• Optimize campaigns toward core iGaming KPIs including FTDs, CPFTD, ROAS, LTV, and long‑term player value.


• Ensure full compliance with advertising regulations across all jurisdictions.


• Collaborate with Data & BI teams to ensure accurate tracking, attribution, and reporting across registration, deposit, activation, and retention stages.


• Produce regular performance reports with actionable insights, trends, and forecasts for senior leadership.


• Identify and evaluate new paid channels, traffic sources, and technologies to support acquisition growth.


• Manage relationships with external agencies, networks, and technology partners.


• Stay up to date on industry trends, regulatory changes, and platform policy updates relevant to iGaming.

Requirements

• 5–8+ years of PPC experience with a minimum of 3 years in iGaming, sportsbook, casino, or similar high‑velocity digital industries.


• Proven experience managing multi‑million‑dollar budgets and delivering strong acquisition ROI.


• Advanced hands‑on experience with Google Ads, Google Analytics, GTM, programmatic DSPs, and social media advertising platforms (Facebook Ads Manager, TikTok Ads, Twitter/X Ads, etc.).


• Strong understanding of iGaming acquisition metrics: FTD, CPA, CPFTD, ARPU, LTV, retention, and player funnels.


• Experience operating across multiple markets, including regulated and pre‑regulated environments.


• Strong analytical skills with the ability to interpret complex data and provide meaningful recommendations.


• Excellent communication, leadership, and stakeholder management skills.


• Experience with MMPs (AppsFlyer, Adjust). (Preferred)


• Familiarity with regulatory requirements for iGaming advertising across various jurisdictions. (Preferred)


• Understanding of BI tools (Looker, Tableau, PowerBI) and/or SQL. (Preferred)


• Experience collaborating with creative teams on landing page optimization and funnel improvements. (Preferred)

Benefits

• Competitive compensation package


• Performance‑based bonuses


• Comprehensive benefits (health, dental, etc.)


• Opportunities for professional development and advancement


• A fast‑paced, innovative environment within a rapidly growing iGaming organization


• Flexible location options (remote/hybrid depending on region)